Without Steam there is no launcher by default, users with more custom
setups may not need this but others will want access to desktop entries.
--- a/loader/wine.inf.in
+++ b/loader/wine.inf.in
@@ -1160,2 +1160,3 @@
 [Services]
+HKLM,%CurrentVersion%\RunServices,"winemenubuilder",2,"%11%\winemenubuilder.exe -a -r"
 HKLM,"System\CurrentControlSet\Services\Dnscache\Parameters",,16